Tell us more about developing games in India This is also where the competition lies, as every publisher wants to snag top developers from the country. This offers a significant advantage, enabling us to deliver on a constant quality basis while saving a ton of money. That’s why a lot of big publishers like CrazyLabs and competitors are looking at India as a market to find the best studios that align with their process. And it’s not limited to just dedication or the technical aspects, but the fact that it is far cheaper. Surojit: When it comes to India, it’s not so much the audience, but the game development talent that is available in the country. It’s just that our target audience, at large, is regions that monetise well. That is not to say we aren’t looking at the Indian market. Basically, countries where the average revenue earned per user is higher than it would be in a place like India. Surojit: In the hyper-casual market, all the games are first marketed towards the West – regions like the US, UK, Australia, Canada, and China. Also Read: | 7 great endless runner games to pass the time Who are your biggest competitors in the hyper-casual gaming space?
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